An authorised distributor buys product directly from the manufacturer and sells it on to retailers or institutional buyers in a given area. That direct relationship changes the price you pay, how fast you restock, and the range you can agree.
Quick answer
Apply through the distributor page with your governorate, coverage area and current activity. Start with a small area and one product that moves, and ask the manufacturer about minimum order, payment terms and exclusivity before you commit.
What an authorised distributor actually is
An authorised distributor buys product directly from the manufacturer and sells it on to retailers, wholesalers or institutional buyers in a given area. What separates them from an ordinary wholesaler is that the relationship runs straight to the factory rather than through a chain of intermediaries.
That matters in three ways: the price you buy at, how fast you can restock, and whether you can agree a range that suits your customers rather than taking whatever is available.
What you need before you apply
Not everything on this list is mandatory, but each item strengthens your application:
- An existing trading activity. A shop, a warehouse or a working route — this is the most important one.
- Existing customers. How many shops or restaurants you already supply.
- Storage space. Even a small one, as long as it is suitable, clean and out of the sun.
- Transport. Your own or contracted.
- Working capital. So you can buy, sell and collect without stalling.
- Business paperwork. Commercial register and tax card if your activity is registered.
Pick the products that fit your customers
The common beginner mistake is taking everything. The right approach is to start with what your customers actually ask for.
| If your customers are | Start with |
|---|---|
| Groceries and small supermarkets | Una retail sizes and Clorofast 1 L |
| Restaurants and cafés | Al-Amin 10 L jerricans |
| Cleaning and facilities companies | Al-Amin, plus Clorofast Multi-Purpose |
| A mixed route | A spread across all three, weighted to your customer mix |
The full catalogue is on the products page.
The application steps at Bio Chemicals
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Complete the application form
On the distributor page, with your governorate, coverage area and current activity.
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Wait for the sales call
The team reviews the application and calls to understand your route, your customers and your volumes.
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Agree the range and the terms
You settle which products and sizes suit your customers, and the commercial terms.
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First order
Scheduled from the 6th of October factory and delivered to your location.
Or call +20 100 7069 108 or +20 106 9083 008 directly instead of waiting.
The questions you should be asking the manufacturer
Applying is not a one-way examination. You are entitled to ask these before committing:
- What is the minimum order, and does it reduce with repeat business?
- What are the payment terms — cash on delivery, or is there a credit period?
- Is the territory exclusive, or are there other distributors in it?
- Who pays for freight, and what is the lead time?
- What is the policy on returns and damaged stock?
- Is there any marketing support or point-of-sale material?
The answers to these tell you more than any marketing copy.
How to build a distribution route from nothing
If you are starting out, this order works:
- Start narrow. A small area you can cover completely in a day, not a whole governorate.
- Know your shops. Walk it and record: what each shop sells, who supplies them, and how often.
- Start with one strong product. One product that moves beats ten that sit.
- Be reliable on timing. A shop deals with whoever turns up when they said they would, not with whoever is a pound cheaper.
- Widen the range once you are established. Once a shop trusts you, adding a second product is far easier.
Mistakes that catch new distributors out
- Stocking large quantities of a slow product. It freezes your capital.
- Selling on credit without a collection system. A common reason a small distributor stalls.
- Expanding geographically too early. Two areas served half-well is worse than one served properly.
- Ignoring shelf placement. A product pushed to the back sells less, however good it is.
- Not recording the numbers. Without a simple ledger you will not know which product actually earns.
Why work with a local manufacturer
A distributor working with a local factory gains two things above all: restocking speed and direct contact. When you run out, the distance between you and the factory is far shorter than an import chain.
Bio Chemicals produces three brands — Una, Clorofast and Al-Amin — across more than 30 variants, and supplies Metro, Kheir Zaman, Kazyon, Awlad Ragab, ABA Market and Jumia. The local-versus-imported comparison is covered in this article.
Working capital: the calculation that decides it
Distribution is not a margin business, it is a cycle business. What decides your success is not only the gap between buying and selling price, but how many times you turn that cycle in a month.
The cycle is: buy stock, distribute it, collect your money, buy again. Every day stock sits in the warehouse, or money sits with a customer, is a day the cycle is stopped.
- Record every order and every collection. A simple ledger is enough at first.
- Set a credit ceiling from day one. One late customer can stall your whole route.
- Watch the slow product. If it has not moved in a month, cut its quantity on the next order.
- Do not widen the range for its own sake. Widen it when a customer asks.
Your relationship with the shop itself
The distributor who does well is not the one who sells to the shop, but the one who helps the shop sell. That difference is what makes shops call you instead of you chasing them.
- Care about the display. Arrange the product on the shelf while you are there, rather than leaving it in the box.
- Know what moves for them. If something is sitting, suggest swapping it rather than leaving it.
- Be reliable on timing. That matters more than a pound on price.
- Tell them what is new. The shop does not follow releases; you are the one who brings the information.
The full range and its sizes are on the products page, and you can start from the distributor page.